Generating prospects from targeted advertising, direct mail, telephone calls, and other methods have their own level of effectiveness.
But the cost of getting new clients from referrals (in terms of both time and money) is far less expensive.
Referral Marketing Wins!
Inefficiencies of Conventional Marketing
Referral Marketing
Referrals are credible right from the start.
Very cost effective
Success rate of deals are high
Repeat business is high
Cold Calling / Spam Mails
Sales Pitches from Strangers are not welcomed
Almost everyone is antagonistic to Cold Calls and Email Campaigns
Advertisements
Can mostly work for Generic target audience group
Expensive
Short shelf life
Trade Fairs
Confusing environment at large trade shows
Excessive frequency of trade shows
High participation and traveling costs
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Why Referring Learn, how you can benefit from your network